MyQuit

Background

MyQuit is a program offered to help support those in  who are interested in quitting smoking. A questionnaire was needed to allow users to create a cusomized PDF summary of their MyQuit plan. The website was required to provide information in both French and English languages, include a secure partner login and be easily maintained by the MyQuit staff.

Solution

Inkline Media partnered with brand experts at Fifty Strategy & Creative to develop a new mobile friendly, responsive website. The website look and feel was carefully designed to work in conjunction with an aggressive print campaign that included bus shelter posters. The WordPress powered CMS easily allows the staff at MyQuit to keep information and resources for visitors up to date. Forms allow users to request brochures, create a personalized PDF of their MyQuit plan, and information is provided on where to find help in their home province. Content that is exclusively available to MyQuit partners is located in a password protected area of the website.