A family favourite, Camp Fortune offers a variety of ski and snowboarding activities only minutes from Ottawa. As one of our earliest clients, Inkline Media has worked closely with the local ski hill since 2005. Recently a rebuild of the website was needed. This marked the fourth version of campfortune.com that Inkline has had the opportunity to be part of.
Requirements included a move to a more responsive framework, better SEO and a more ‘year round’ branding highlighting the 4 season attractions of Camp Fortune and the surrounding area.
A WordPress CMS was used as the framework for a new responsive and multilingual website. The creative and site architecture were adapted to present Camp Fortune as more of an ‘all season’ destination. An SEO evaluation led to the development of improved content and copy that has enhanced search result rankings.
Offered in both French and English, email marketing is a key element for success in season pass sales and promotions. Login capability is configured for hill operators in order to update important information like snow conditions, number of runs open, hours of operation and weather.