Amalgamated Dairies Limited (ADL) is a producer owned co-op with dairy processing and retail food distribution facilities throughout PEI. ADL approached Balance to develop a new brand of high quality, fixed weight deli style cheese to be sold in the dairy aisle in all four Atlantic provinces.
The Inkline team worked with the ADL sales and marketing team to develop all aspects of the brand launch. This included logo development, package design, website and rollout of social channels. Members of the Balance team also provided guidance and support materials for ADL to present to retail category managers from major Canadian retailers to secure listings.